Description: This workshop dives into the art of rebranding as a specialized executive assistant by uncovering a core “superpower.” It’s about leveraging your experience into a niche that clients will pay more for, as you clarify and expand on what makes you indispensable.
Exercise: During the Power Pivot Exercise, participants will brainstorm a list of standout achievements and client feedback over the past year. From there, they’ll work with a partner to analyze these achievements, using prompts to dig deeper into the skills behind each success story. This peer feedback helps participants define a central skill that they can position as their unique value-add.
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